Privacy and analytics preferences.

Last updated: 7 September 2026

Who operates this website

Blackwell Generators is owned and distributed by FW Power Generators Limited, Company No. 15932066, registered in England and Wales. Business enquiries can be sent to info@fwpower.co.uk.

Google Analytics

We use Google Analytics 4 to understand website visits, traffic sources, popular pages and useful actions such as telephone, email and WhatsApp clicks, datasheet downloads, generator calculator use and prepared quotation enquiries.

Analytics is optional and is not activated on this website until a visitor selects Accept analytics. The choice is stored in the visitor’s browser so the website can remember it. Visitors can reopen the preference panel at any time using Cookie settings in the footer.

Analytics reports are used to improve the website and its content. We do not intentionally send names, email addresses, telephone numbers or the contents of quotation enquiries to Google Analytics.

Enquiry information

The quotation form prepares an email in the visitor’s own email application. The website does not upload or store the entered form information. The information is only sent when the visitor reviews and sends the prepared email.

External websites

This website includes links to external services, including WhatsApp, social media channels and technical manufacturers. Those websites operate under their own privacy and cookie policies.

Your choices and questions

Visitors may decline analytics without losing access to the website. For questions about website information or an enquiry, contact FW Power Generators Limited using the details on the contact page.