Privacy and analytics preferences.

Last updated: 20 October 2026

Who operates this website

Blackwell Generators is owned and distributed by FW Power Generators Limited, Company No. 15932066, registered in England and Wales. Business enquiries can be sent to info@fwpower.co.uk.

Google Analytics

We use Google Analytics 4 to understand website visits, traffic sources, popular pages and useful actions such as telephone, email and WhatsApp clicks, datasheet downloads, generator calculator use and submitted quotation enquiries.

Analytics is optional and is not activated on this website until a visitor selects Accept analytics. The choice is stored in the visitor’s browser so the website can remember it. Visitors can reopen the preference panel at any time using Cookie settings in the footer.

Analytics reports are used to improve the website and its content. We do not intentionally send names, email addresses, telephone numbers or the contents of quotation enquiries to Google Analytics.

Enquiry information

When you submit the quotation form, your contact details and project requirements are sent securely through our email delivery provider, Resend, to Adam and Murat at FW Power Generators Limited so the team can respond. Your email address is included as the reply address. Submitting an enquiry does not subscribe you to marketing emails.

When you submit the dealer enquiry form, your company name, country, contact details, business type, customer markets and any optional website or business plans are sent through Resend to info@fwpower.co.uk. The team uses this information to discuss your interest in becoming a Blackwell dealer. Your email address is included as the reply address. This does not subscribe you to marketing emails.

Enquiry content is not stored in the website database. It is processed by the email delivery service and received in the team’s business mailboxes. Short-lived, hashed abuse-prevention counters are kept separately and expire within 24 hours; raw visitor IP addresses are not stored in those counters.

External websites

This website includes links to external services, including WhatsApp, social media channels and technical manufacturers. Those websites operate under their own privacy and cookie policies.

Your choices and questions

Visitors may decline analytics without losing access to the website. For questions about website information or an enquiry, contact FW Power Generators Limited using the details on the contact page.